The Cal State San Bernardino Office of Public Affairs provides a link between the university and its many constituents through a variety of communication channels. The Office of Public Affairs serves the university to help ensure that Cal State San Bernardino, its programs, students, faculty and staff are portrayed positively, accurately and fairly.
It is important for the university to reach out and publicize the events and accomplishments of the institution to help in its efforts to gain community support, build enrollment, cultivate donors and connect with alumni. Thoughtful and strategic public relations programs can help the university effectively reach its desired audiences with the messages it wants to communicate. Media coverage can help position the university and it can result in third-party endorsements from independent, objective resources.
Consistent graphic design helps the university to communicate its visual identity through artistic designs, colors and typestyles that speak about the university’s values and image. Consistent use of our visual identity helps the university to reinforce the image it hopes to portray.
The Office of Public Affairs is available to the university community to provide professional support services and/or consultation in the following areas:
- Public Relations Strategy and Consultation
- Marketing Support
- Media Relations and Publicity
- News Bureau
- Editorial Development
- Emergency Communications
- Media Relations/Training
- Graphic Design and Publications
- Visual Identity and Graphic Standards
- CSUSB Magazine
- Video Support
- Web Design
- Speakers Bureau & Faculty Experts